Chinese ATVs Are Junk - Or Are They?

!±8± Chinese ATVs Are Junk - Or Are They?

Many people have a certain conception that all products that come from China are cheap junk put together by a one-armed peasant. Okay, maybe not the one-armed peasant thing, but the rest holds true in most Americans' minds. So you may be asking is it true...does China put out only crappy products? The answer is of course not.

Just because you have had cheap remote or something made of plastic with the logo "made in China" stamped on it, doesn't mean that all products that come out of China are junk. You would be surprised to find out how much of your own stuff was actually made in China for companies like GE, Panasonic, and others. Everything imaginable comes from China these days.

The big difference is what place in China made the product. If you are an ATV fanatic or just simply enjoy riding one from time to time, you may have come across a too good to be true deal that was an ATV for under 00, sometimes way under. You see things like this all the time if you do a Google search for ATVs. People are selling ATVs for 9. How is this? To turn a reasonable profit on each unit after advertising, they must have only paid for each unit. This is because they are buying the cheapest stuff possible from government owned factories. These factories hire unskilled labor and can really make a lot of mistakes.

Not all factories in China are like this. There are many that are privately owned and hire highly skilled laborers to assemble the products. These factories have very good quality control, and will fix things when problems arise. Not only that, but they are usually close in cost to the government owned factories. Sure they cost more, but for the extra quality that you receive, it is well worth it.

What are the benefits and setbacks of buying online vs. buying in a local dealership? Most name brand ATVs are sold in dealerships only. You hardly ever see Polaris, Honda, Yamaha, or other name brands being sold new online unless they are being sold by someone that simply bought one and is trying to sell it for one reason or another. They are not dealerships. This is because before the internet, the ATV companies set up dealer territories. Dealers could not sell to customers outside their territory, especially someone else's territory. The cost for a name brand ATV ranges anywhere from 00 to 000, not including the helmet and any accessories you may purchase. Chinese-made models cost between 0 and 00. They are considerably cheaper and can be a great deal if you choose wisely.

It seems that the only websites that are selling online are ones that sell Chinese product. The product is always cheaper than any name brand and usually has something like free shipping included. This is a huge benefit to buying online. Not only that, but sales tax is only charged if you live in the same state that the shipping warehouse is located in. The sales tax savings may not last forever, because the government is watching a lot of tax dollars go out the window, but due to a couple of court cases that said charging tax on items that were sold from another state was against the interstate commerce ruling, it is still cheaper to buy things online. So enjoy if you are a buying or selling on the internet.

Be careful which product you buy online. If the seller does not offer a 90 day or longer warranty on the ATV then you may be about to get taken to the cleaners.

Most online dealers will ship the product about 80-90% assembled. This is to reduce shipping costs. If you don't understand how to assemble the remaining product then you will want to take it or have it shipped directly to a professional for assembly. Don't assume that because you know how to change your oil, you will be able to assemble an ATV out of the crate, unless you have very good instructions.

The repairs are just like any other piece of machinery. Most Chinese models are copied versions of name brand ATVs, so you can even buy Yamaha parts, for example, to repair your ATV.

So if you choose to buy an ATV online, pick a good dealer. They can provide you with the quality you are looking for.

Chinese ATVs Are Junk - Or Are They?

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EndoBarrier, a Non-Surgical Alternative to Bariatric Surgery

!±8± EndoBarrier, a Non-Surgical Alternative to Bariatric Surgery

If you're interested in bariatric surgery but are uncomfortable with the surgical aspect, consider endoluminal sleeve. Endoluminal Sleeve, or EndoBarrier, is a brand-new non-surgical procedure that hopes to give patients suffering from obesity and type 2 diabetes a different treatment. Similar to bariatric surgery, EndoBarrier's goal is to reduce excess weight and correct type 2 diabetes. This revolutionary procedure takes roughly 30 minutes to complete without any incisions, allowing patients to lose weight quickly without the risks of bariatric surgery.

The EndoBarrier, or the Endoluminal Sleeve, is a device specifically designed for type 2 diabetes and weight-loss. The procedure is classified as a non-surgical therapeutics, because it bridges the gap between surgery and prescription drugs.

How the EndoBarrier Works

The Endobarrier works by providing a barrier in a person's gastrointestinal tract, where food is absorbed. The barrier will limit about of digestive enzymes the food will absorb and thus the amount of nutrients the body will absorb The procedure takes roughly 30 minutes to preform and doesn't call for incisions, surgery or cutting. The Endobarrier is put into place via the mouth, providing a quick non-invasive procedure.

The Idea was to mimic the effect gastric bypass surgery does to one's gastrointestinal tract, and the resulting effect gastric bypass has on the remission and correction of type 2 diabetes. Because EndoBarrier only mimics one part, of gastric bypass's two part surgery, there are questions about its efficacy. But preliminary studies show that patients can lose twenty percent of their excess weight in three months.

The Feasibility of the EndoBarrier

The Endobarrier is a new procedure, receiving approval by the European CE in December 2009. The availability of the EndBarrier is growing with the approval in Australia, and also includes Chile, Germany, Netherlands and the United Kingdom. The FDA has not yety approved the GI sleeve, but preliminary studies suggest that the GI tract could produce expected weight loss similar to bariatric surgeries.

Already approved in other countries the EndoBarrier is a completely new way to manage obesity and type 2 diabetes without any surgery. The procedure was developed by GI Dynamics, with capital investors like Johnson & Johnson Developed, Polaris and ATV Associates. The patented device was designed to mimic gastric bypass surgery.

EndoBarrier Cost

The cost of the EndoBarrier is not yet certain. Currently in the U.S. there are clinical trails and studies ongoing. But assuming the procedure is FDA approved to treat type 2 diabetes and obesity, the company expects the cost to be roughly half of the gastric banding procedure or about ,000.

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Your Company Anniversary - 7 Keys To Success

!±8± Your Company Anniversary - 7 Keys To Success

Your organization has an anniversary every year. The question is, are you using this opportunity to set yourself apart from your competition? Here are seven keys to creating a successful marketing program around your upcoming corporate anniversary.

Key One: Recognize the Marketing Value of Your Corporate or Brand Anniversary

Anniversary marketing is not about your past, nor is it "old hat" or out of date. On the contrary, it is one of the most effective marketing initiatives.

You recognize the companies and organizations that have recharged their marketing programs by focusing on their anniversaries. Companies like Ford (100) and Harley-Davidson (100) and Sports Illustrated (50) and the Principal Financial Group (125).

Many others have found the value of anniversaries that don't round off to 25. Companies like Southwest Airlines (33), Yankee Candle (20), Old Navy (10) and Appleton Estate Jamaican Rum (155). In fact, nearly 45% of the companies we researched are celebrating "off year" company or brand anniversaries.

Recognize that your past is the strongest criterion people have to judge your future. So use your history of success to tell clients and customers about that future and, most importantly, tell them about your place in their future.

Key Two: Get Started Now

You may have heard that Harley-Davidson began planning its 100th anniversary celebration the day after its 95th anniversary!

That tells you that it's never too soon to get started. Because the most important thing you can do to assure success is to start planning today. Don't limit the scope of what you can accomplish waiting to put plans in place.

Also, make sure you develop and promote a "sense of urgency" within your company about your anniversary. That urgency is an important element in a successful anniversary and can carry over into other aspects of your organization.

Key Three - Know What You Want as a Return On Investment

At the end of a year of anniversary marketing, you will want to know what you accomplished, what was your Return On Investment (ROI). This is all about measurement.

Determine the measurements that matter and find out where you are now, at the beginning. Then ask yourself the question: What has to happen over the course of this year for us to declare this effort a success? What changes in attitudes and sales do we want to accomplish with our anniversary?
Then when you are done, and if necessary, during the course of the year, measure what you have accomplished and compare this with your measurements from the beginning. That is your ROI.

It is not enough to say, "We had these events for hundreds of customers and employees, and distributed thousands of brochures. And did you see our ad in the Wall Street Journal?" You must be able to measure your success.

Key Four - Involve Your Employees

When PSEG celebrated its 100th, the company asked its employees to vote on their choice for an anniversary logo. Other companies have asked for employee suggestions about how best to celebrate their anniversaries.

By asking, you are seeking to make your employees full partners in the planning and execution of your company anniversary. This is an unparalleled opportunity to build employee pride and passion and to turn your most treasured asset into true brand advocates.

Gallup recently reported that if your employees were "fully engaged," your customers would be 70% more loyal, your turnover would drop by 70%, and your profits would jump by 40%. That's a handsome payoff for creating a true company-employee partnership!

Key Five - Think Events and Sponsorships

You can win the hearts and minds of your constituents by using events and sponsorships that deliver your message in exciting and strongly personal ways.

Events communicate your organization in ways that matter to your audiences. They are key to reaching people and involving them. Events create bonds both emotional and practical and bring an excitement not available with traditional marketing methods.

Plan events of differing sizes at different locations and spread them throughout the year. Combine your celebration with scheduled existing events such as technical forums, consumer and trade shows. And create events that have general news media interest as well.

Polaris, a major manufacturer of snowmobiles, watercraft, ATVs, utility vehicles and Victory motorcycles, with annual sales of more than .6 billion, took over the state fairgrounds to celebrate their 50th. More than 25,000 riding enthusiasts and music fans showed up to help them celebrate.

Key Six - Celebrate all year long

Your anniversary marketing strategy should have a shelf life of at least a year. Don't spend all your anniversary capital on a single event. Events and initiatives spread throughout the year, or even over 18 months, will keep interest in your company high within your various audiences, both internal and external.

Take a lead from the pages of Sports Illustrated. Partnering with Toyota, SI created a year long traveling celebration, the Toyota Presents Sports Illustrated's 50th Anniversary Tour, a football field-size interactive site constructed state by state bringing Sports Illustrated to life for fans across the country.

Find innovative ways over the year to establish a true dialogue with your clients and customers and suppliers. Learn from them how you can help them grow and prosper, because they are the keys to your own success.

Red Hat, "The world's most trusted provider of Linux and open source technology," celebrated its 10th with a worldwide tour in which executives held forums and met one-on-one with customers in cities across the globe. Red Hat reported getting a greater sense of their users, their needs and wants, as well as now having more feeling and passion for their own work.

Key Seven - Get help to do it right

Accept that you can't do it alone and get help.

A successful celebration combines many elements including planning, measurement, anniversary logo development, corporate history, public relations, event creation and management, website creation or redesign, and more.

Find someone who can assist you with the planning and strategy, but who also can implement those plans for you. Your anniversary is too important to leave to an overworked marketing department or an understaffed agency.

And make sure you get objective assistance from someone whose fee isn't dependent upon how much you spend in certain categories, such as advertising or design or printing.

In a nutshell

The most important key to a successful company anniversary celebration is the first: Recognize that your corporate or brand anniversary has marketing value.

Your Company Anniversary - 7 Keys To Success

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